Inspired by the growing need for connection in a world of disconnection, this Spotify Wrapped rebrand is meant to focus on Spotify’s data collection as a tool to bring people closer together. Using a nostalgic design based on CDs and their rainbow reflections, it’s meant to bring people in.
ADVERTISEMENTS |
Creating a set of advertisements and a billboard, these designs focus less on the top artist of the moment and more on connection to the world around you.
SPOTIFY EXPERIENCE |
An experience that has all of the important parts from every Wrapped, repackaged with additions to focus on connection using the data Spotify collects.
POP-UP AND SWAG |
Get merch and a personalized trip through the world at a pop-up event to celebrate the release of Spotify Wrapped 2025: Global Connection.
BRANDING PRESENTATION |
Wrapping this project up with a brand slideshow, showcasing the entire project in one place.